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Our Challenge Partners are investing in student ideas and empowering young people to help them solve real problems their companies — and our world — are facing. This is one AWESOME opportunity... don't let it slip by!

On October 30, 96 students from around Missouri came together for an innovation day to tackle challenges around increasing access to or participation in USDA meal programs. Teams worked with mentors including representatives from No Kid Hungry Missouri and Midwest Dairy to develop solutions through rapid prototyping and design thinking exercises. They pitched their ideas to a panel of judges at the end of the day - with the chance to walk away with a $1,000 grant to bring their big idea to life.

Check out this photo gallery of the winners, who each received $1000 from No Kid Hungry MO to bring their big ideas to life this school year! 


Our original idea for Reach One was developed at an AdCap event through the SAP Social Innovation Series events, where we pitched to a panel of judges under the name “Project Youth.” When we didn’t win at the event, we revised our idea and submitted it through AdCap’s online Project Designer and received funding for our “Reach One Project”. Our project now is so much different than our original idea and is a soccer program for the kids at Ruth Hill Elementary School, with high schoolers coaching and mentoring elementary school students through afterschool sports. We not only teach them soccer and the importance of physical fitness, but we provide a support group and safe environment for the kids to be themselves. This program is entirely youth led with the help of a faculty advisor from Ruth Hill.

The kids have made so much progress in this short amount of time and are even playing full scrimmages. We faced many challenges with the program such as deciding which school we wanted to begin our program with, legal papers, and trying to find a way to do the program anyway if we did not get the grant. Mia and I had to remain organized and positive when our project seemed like it would never get off the ground with all of the roadblocks. Our short team goal for this project is to host a soccer game against another school to showcase all the new skills the kids have gained during this program. Long term goals for this project would be to grow at Ruth Hill while expanding to other schools with different youth leaders.

This is the best thing we have ever done – the project is going amazing so far. We have had steady level of participation at around 15- 20 younger students every Wednesday and Friday since the beginning of March. The kids are amazing and all of the hard work has paid off just seeing their smiling faces. We know they are enjoying it as much as we are. The parents of the kids have been so supportive as well as the principle and our faculty advisor at Ruth Hill! We can't wait for this to continue and grow!

-Catherine and Mia, 11th Grade, Georgia

2016 AdCap Winners

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